Folders are commonly used by large companies that often present information about their services and/ or products to other large companies or individuals that buy their product and/or services in bulk. For this reason it is very important to have your folder designed according to your company's look and feel so as to present a united recognizable appearance to the rest of the world.
It is a fact that the designing and printing of these folders are often considered as expensive but if truth would be told. The business generated out of folders are usually focused on the bulk buyer and thus when comparing the nature of the business received though a well designed folder along with the marketing information contained in that folder (which consequently should be of the same look and feel , graphic design) you will find that it is worth the cost.
The written information inside the folder should be of equal professional layout and design so as not to demise the quality of the folder and other marketing material. Because of the importance (the high quality and quantity of the business it generates) of the folder and the information it contains, would you not agree that designing and compiling such a folder should be left to the professionals?
Indeed. A good graphic designer combined with a copy writer could help you bring across the correct message you intend to send to your prospective “big” clients and thus well worth the effort and expenditure initially incurred in the design, layout and copy write of your folder design and layout.
What do you think the people tendering for the Gautrain contract went through when they had to establish first the marketing strategy and then combined their efforts with other companies of similar markets in order to provide the best possible product? They surely spent no expense when it came to the design and layout of all their marketing material and had every piece of copy checked by the best editors in the country.
What type of companies makes use of folders ? Do I need professionally designed folder for my company?
Previously I mentioned the folders are more commonly used by larger companies but indeed the size of your company does not dictate weather you would consider to incur the expenses of folders. That choice lies with the nature of your business and whether the folder marketing method can be of a greater asset to you than mass marketing with say flyers or brochures. It is often more effective to centralize your marketing budget and concentrate your efforts on the type of marketing that you know will bring in big business in stead of focusing on the smaller markets that is least expensive to reach but one will need to reach a lot more of them to equal the expenditure occurred vs. the profits made.
Brandego Mediae is a professional design and media house that will help you determine whether or not the folder marketing method is most effective for your company. Is it not nice to know that there is someone out there that has your and your company's best interest at heart. Give them a call and find out for yourself.